If you want to increase your product sales on Amazon and other online retail marketplaces,
you need Enhanced Product Content (also known as Enhanced Brand Content) optimized for every retailer’s site and designed to convert shoppers at the all-important moment of truth.
Customers need specific kinds of content to feel comfortable adding your product to their online carts. Enhanced Brand or Product Content is that essential decision-making information. Put another way, it’s the evolving digital equivalent of shopper marketing, or the "digital shelf."
To develop content that drives sales, continuity across retail ecommerce sites is critical. As marketers first, we’ll start by getting smart on your brand to make sure it’s well represented, no matter where your customers shop. Brand consistency assures them that your product will solve their needs—and live up to expectations.
Every retailer’s ecomm platform is different—and constantly evolving. It’s hard to keep up, especially if you have hundreds or thousands of products to manage across each one. Our team can help take the burden of curating and managing product detail content (from 360º views to after-the-scroll information) off your hands.
To increase traffic and boost conversion rates, every single element above and below the scroll should have a purpose. From SEO-rich copy to helpful alt image or product tiles (which might include elements from the product packaging curated into text, illustration, video, or animation), we’ll deliver intentional enhanced brand content for a best-in-class shopping experience.
Without high-quality product content, your sales will suffer. Our team can curate—or design from scratch—visually engaging, feature- and benefit-rich content that fits together seamlessly to tell a stronger story at the moment of truth.
Today’s competitive ecomm environment wasn’t even fathomable five years ago. But Enhanced Product Content—and the high-cost battle for ad space to promote it—is here to stay, so before you spend media dollars to boost your products online, let us help ensure your content is designed to convert.
Ready to see more conversions from your online product content? Need a more consistent brand presence across your selling channels? Want ecomm photography to support your Product Detail Pages? Get in touch and we’ll work together on the Enhanced Brand Content your business needs.