Are your sales and, marketing efforts a fit for, the changing buyer journey?

Too often, sales and marketing are at odds. We’re used to that, because we’ve delivered full-funnel solutions for B2B companies across 17 different industries. Here’s how we do it—and get everyone on the same page.

UNDERSTANDING
YOUR PERSPECTIVE

From the complexities of the B2B business model to the challenges of various go-to-market methods, we know what you’re up against, and we’ll stay focused on your end goals.

BRIDGING THE GAP
BETWEEN SALES & MARKETING

Our smart, realistic solutions take the needs of both teams into account, as well as the channels through which you sell: direct to business buyers, via trade partners, or at retail.

BEING FLEXIBLE,
ALWAYS

The Kreber team is easy to onboard, and depending on your needs, we can lead your marketing efforts or collaborate alongside your other partners.

B2B Services

brand-development@2x

Whether your brand is well established or in need of a refresh, our team has the know-how to strengthen it. We can start from scratch with new brand messaging informed by customer insights and competitive research, or evolve what you already have with new colors, fonts, and imagery—all to give your brand an ownable, differentiated position in the marketplace.

brand-and-channel-awareness-campaigns@2x

Ready to take a new brand or refresh to market or launch a product through your dealer network? Need to build a digital awareness campaign or drive customers online or in-store? No matter how you go to market, we’ll maintain your brand message to drive action among B2B buyers and end users.

Defined by a strong, full-funnel approach and relevant, always-on content, the Kreber content marketing practice enables your sales and marketing teams to keep up with the changing buyer journey—and allows buyers to research and engage at their own pace. Learn more about our Content Marketing services

product-launches-and-value-propositions@2x

Launching a new product is a big deal, whether you do it once a year or several times. Our product launch process starts with research and insights to write a value proposition that identifies what’s unique about your product, where it fits in the market, and why the audience should buy it from you. Next, we plan a go-to-market strategy with activation materials and paid, earned, and owned media that make sense for your goals—and your budget.

channel-marketing@2x

Our channel marketing services span a wide range of needs, including product education for independent dealers, integrated marketing programs to help them grow their businesses, localized marketing plans, and co-op and digital awareness campaigns.

account-based-marketing@2x

Designed to build on your content marketing program and based on a focused collaboration between your sales and marketing teams to identify specific prospects, our account-based marketing campaigns tailor outbound messaging to those prospects—then use amplified paid media to deliver it to them.

Our enhanced product content strategies and creative assets will help you build trust, establish brand consistency, and drive conversions across all your online selling channels, such as Amazon, Walmart, Target, The Home Depot, and Lowe’s. Learn more about our Enhanced Product Content services

martech-consulting@2x

Ready for a content marketing program, but need marketing automation to support it? Tired of managing vast amounts of product content in clumsy, outdated spreadsheets? From proprietary PIMs and DAMs to self-serve marketing portals, our solutions will save you time, money, and headaches.

B2B Industries We Serve

We’ve supported hardworking teams across many different verticals, helping them build bridges between sales and marketing and reach customers with more efficient, effective, and strategic content.

Appliances & Electronics
Automotive
Building Products
Flooring
Footwear
Furniture & Accessories

Hardware & Home Improvement
Home Décor
Housewares
Industrial
Kitchen & Bath
Lawn & Garden

Office Furniture
Power Tools
Consumer Technology
Sporting Goods
Soft Home

Plan your video project with Kreber

Need video content that engages customers across channels? Kreber is a marketing agency with expertise in video marketing, product videos, and ecomm videos. Send us a note and we’ll partner with you to produce purposeful videos that move your audience to action.