The parent company of HUE and No nonsense hosiery and leggings, Kayser-Roth, had two new products to launch in Fall 2021: reversible leggings and a new, high-tech sock style. After we supported strategy, creative direction, messaging, and photography for each launch, we got to work planning several months’ worth of content to keep the products top of mind for their customers.
By putting in practice our Seasonal Planning principles, we created a multi-week matrix outlining key marketing messages for each of the brands’ daily emails, social posts, and landing page heroes. Our account team developed a timeline to ensure all content was executed with speed and accuracy, then our creative team ran with asset production.
All told, we produced dozens of assets—and gave each brand’s marketing team (and its outside media partners) a plan to keep the marketing momentum going well past the holidays. Everyone was working from the same playbook, telling the same story, and getting the new products out into the world in a fun, creative—and results-getting—way.
“By thinking through how the customer might want and need the product differently based on the time of year, we were able to give the client a strong foundation for its launch and lots of ideas and assets to help keep it top of mind for customers over many months.” — Kyle Collins, VP Strategy