The most important variable when creating convincing CGI is the proper understanding of fundamental photographic characteristics, such as composition, lighting, styling, depth of field, and more. Our CGI designers work closely with on-staff photographers, stylists, set builders, and retouchers to create a high-quality product that matches your needs—for everything from prototypes to furniture renderings.
Swipe: In the early stages of your CGI project, we’ll collect examples of what you envision the final product looks like. It’s important to share anything you like about the images, from composition to color to mood and beyond.
Asset Acquisition: We’ll then ask for your help securing CAD or engineering files of products to be replicated, as well as swatches and sample products. From there, photography of these elements helps us acquire textures, colors, and patterns into CGI, where we use them to wireframe your products.