Derwent, a storied color pencil maker based in the UK, was about to launch a brand-new product in the U.S. market. The challenge: heavy competition on craft store shelves and no online marketplace presence.
The product: Chromaflow Color Pencils. The task: a disruptive product launch campaign (remember: fierce competition), fresh new photography, and Amazon alt tiles and an A+ page bold enough to deliver on all the product’s benefits.
After deep-diving into the market and the audience to craft strong product positioning, Kreber developed four high-level creative campaigns (some of our very favorites!); the client chose “Pigment of Imagination,” which became our campaign North Star. From there, we shot new photo in the Kreber Ohio photo studio, built Insta-worthy assets, delivered online ecomm content, and pitched a cadence of refreshes to keep the product top of mind well after launch.
The result? Even better than our imaginations.