To gain new leads and nurture existing ones in a heavily competitive environment—and position the company as a thought leader within its industries—we’ve helped our longtime client Club Car implement and support a content marketing program since 2018.
The best content marketing programs thoughtfully place a steady stream of value-added content in front of the right people at the right time to drive engagement. So before we created a single asset, we meticulously planned months’ worth of content for two of Club Car’s business verticals, all connected by the vertical campaigns our team had already developed for the brand.
Next, we gathered existing assets—photography, video, and written articles—to fuel our content machine efficiently and economically. Where new content was required, our team quickly produced it: in the first quarter of 2019 alone, we delivered more than 300 assets.
The program continues to gain steam, and we’re now developing 2020 content based on a strategic 12-month calendar. With the “machine” in place, Club Car can better serve its sales team and customers with interesting, creative, and results-oriented marketing.