Challenge
Create strategic, cohesive marketing that better aligns with merchandising and operations to broaden reach while maintaining loyal customers.
Approach
Identify opportunities to stand out and more efficiently join marketing and operations while adapting to changing market needs.
Solution
Develop strategic alignment and creative toolkit assets to seamlessly populate all marketing channels from social media to in-store signage.
Results
Cohesive work increased in-store traffic, overall sales, and as much as +9% of same-store comp sales in critical sales periods.
Client Satisfaction
Recognizing the value of cohesive creative work, BevMo! implemented brand standards that offered consistency and equity throughout the year.
