BevMo!

Seasonal advance planning

Challenge

Create strategic, cohesive marketing that better aligns with merchandising and operations to broaden reach while maintaining loyal customers.
 

Approach

Identify opportunities to stand out and more efficiently join marketing and operations while adapting to changing market needs.
 

Solution

Develop strategic alignment and creative toolkit assets to seamlessly populate all marketing channels from social media to in-store signage.
 

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Results

Cohesive work increased in-store traffic, overall sales, and as much as +9% of same-store comp sales in critical sales periods.
 

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Client Satisfaction

Recognizing the value of cohesive creative work, BevMo! implemented brand standards that offered consistency and equity throughout the year.
 

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