For over a decade, we partnered with JOANN Stores' marketing team to help execute content for multiple channels and capitalize on the rise of social media among the brand's customer base. A critical component of that content? Showing off all the thousands of crafty ways their products can be used.
Acting as a true extension of the company’s internal marketing team, we worked to understand the brand and the best ways to engage craft-conscious customers. The result was a standout look and feel that helped unify JOANN’s creative content across email, online, social media, in-store and print executions.
A deep knowledge of the brand and an ability to be flexible helped us keep JOANN top-of-mind for its customers. Projects executed included catalog program development, email strategy, social media strategy, website redesign, brand launches, holiday seasonal strategy and creative, and creative direction and photography.
As a strategic agency partner for almost 10 years, we helped the JOANN team develop programs and content solutions for a wide variety of initiatives, all of which helped the company go to market in a way that delighted the JOANN customer. And when the company moved to bring product photography to an in-house studio, we acted as a consultant to help them be as successful as possible.