advance planning

Challenge

Align overall business objectives with seasonal creative campaigns to help “reignite” the internal organization, sales force, and customers.

 

Approach

Help Thirty-One Gifts achieve its goals by getting ahead of the day-to-day deadlines and developing a marketing strategy with an omni-channel perspective.

 

Solution

Address unique business structure, challenges, and opportunities quickly with a tailored Advance Planning process and a series of strategic business enhancements.

 

Results

Knowing the platform, theme, and content strategy a year ahead better aligned the marketing, product, sales, operations, and IT teams, while also energizing and connecting the sales force and getting customers excited.

 

Client Satisfaction

Strategic planning and omni-channel consistency is meaningful, but it’s the consultant and customer feedback that matters most.

 

“One of the best catalogs I’ve seen so far!” – Jennifer W.

“Love, love, love this new catalog. I can’t wait to share it!” – Allycia M.