You’ve heard the name No nonsense: the brand’s best-selling hosiery has been on department store shelves for decades. Today, No nonsense is still beloved for tights, but is reaching new audiences with best-selling leggings on Amazon.
One market they hadn’t tapped: high-tech socks. That changed in Fall 2021 with the launch of Expantech, a line of active socks for men, women, and kids made with a patented stretch technology for supreme comfort. Kreber stepped in to support the web launch of the product.
Under a tight timeline and ambitious sales goals, we designed several new site pages with updated UI/UX, fresh writing, and more recognizable branding. Plus, we shot hundreds of new assets in our North Carolina studio to support not only the initial launch, but several seasonal refreshes.